Sustainable & Responsible Sourcing
At J.J. McDonnell we recognize the increasingly important subject of Sustainability in our industry.
Sustainability has become a ‘hot topic’ in this business over the years, but it’s been in our blood since 1945. We feel it is our duty to continually push ourselves to take a responsible approach toward purchasing our seafood products. Our commitment isn’t just about the purchases we make as a company, its about educating our customers and promoting the efforts of the suppliers and affiliations that make it their job to look out for the longevity of this industry.

Understanding sustainability is critical in creating a sound approach toward the subject. Sustainability is achieving a balance between meeting our needs today while ensuring thriving fisheries and fish farms (Aquaculture) for the future. Further, it’s about creating a balance for the well being of both future and current generations in three main areas: economy, society and the environment. Sustainability is a process and a journey that is ongoing.

J.J. McDonnell is committed to working with our vendors to collect key information about all of our seafood products and assessing that information against environmental indicators with the help of our partners. We will regularly review the information and preferentially sell environmentally responsible seafood. When fisheries and farms are found to have environmental risks associated with them, we will encourage our vendors to work with their supply chain to make improvements to advance their sustainability.  
We here at J.J. McDonnell are proud of our vendor selection.
We carefully and patiently choose who we buy from to ensure that you, our customers, get the best and most responsibly sourced seafood available. Each potential vendor of J.J. McDonnell is required to fill out a self assessment form that our purchasing and quality assurance departments review. This Supplier Self Assessment allows us to gain an understanding of what this potential vendor is doing in regards to:
Environmental Responsibility
Food Safety
Foreign Body Control
Foreign Body Control
Sustainable and Fair Practices
And More!
We realize that sustainability is a long-term journey
and requires expertise from the industry, governments, conservation groups, and scientists. To that end, we collaborate and seek advisement from the following groups:
Marine Stewardship Council
National Fisheries Institute
Sea Pact
State of Maryland
National Oceanic and Atmospheric Administration (NOAA)
State of North Carolina
Virginia Marine Resources Council
And more!
We are committed to selectively sourcing from partners, vendors, and suppliers who share our values and share a common commitment toward the continuous improvement and sustainability of our resources.
We will educate our vendors about our sustainable seafood commitment and engage them in improvement projects when necessary. As part of our commitment, we will educate our own staff and customers about the environmental impacts of our products and our sustainable seafood initiatives.

Here are a few of the ‘hands on’ things J.J. McDonnell does:
Fishery Improvement Projects (FIP)  with Wegmans and Sustainable Fisheries Partnership (SFP)
Cownose Ray
We worked with regional scientists to develop a Fish Source profile
Convened a meeting with key J.J. McDonnell Staff, SFP and leading shark/ray researchers to begin developing a work plan
Supplier Site Visits by our QA Manager
Connecting our Customers and Community with the local DNR and many local fisheries
Official Striped Bass Weigh Station
And more!
Sustainable Fisheries Partnership:
Marine Stewardship Council:
National Fisheries Institute:
Best Aquaculture Practices:
Monterey Bay Aquarium - Seafood Watch:  
National Oceanic Atmospheric Administration (NOAA):


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